Purchasing Advertising
By Shelley Lowery
If free advertising ventures aren't providing you with the response
that you had hoped for, maybe it's time to consider purchasing some
advertising. If you really want to build your business online, you
must be willing to invest a portion of your profits back into your
business. There are several advertising opportunities available on
the Internet that will enable you to purchase targeted advertising
very reasonably.
Ezine Advertising
Ezine Advertising is one of the most effective forms of advertising
on the Internet. Not only is it effective, but it can also be very
inexpensive depending upon the size of the publication.
The key to using ezine advertising effectively is to target your
audience and track your response. You must test the effectiveness
of both your ad and the publication in which you're advertising.
This will enable you to determine which ads are pulling the most
response and which publications are providing you with a high response
rate.
When selecting an ezine to buy advertising, there are a few factors
that should be taken into consideration:
1. Select an ezine that targets your potential
customer. In other words, if you were selling health products you
wouldn't want to advertise in a "marketing" ezine. You
would want to advertise in an ezine that focuses on health.
2. The size of the publication really isn't a
factor in determining your ad's success. Smaller publications will
many times have a higher response rate, as they may have a higher
percentage of subscribers that actually read the publication.
3. Before buying advertising in a publication,
make sure you subscribe to a few issues. You want to ensure that
the publication contains quality content and see how their ads are
displayed. If they're running 15 or 20 ads each issue, your ad's
response rate will most likely be low. Try to select a publication
that runs only a few ads each issue and places them in the center
of the publication.
4. Contact the ezine publisher to make sure that they never run
two ads for similar or the same product. This will increase your
response rate immensely.
The majority of Internet marketers are working within a fairly
tight budget, and very likely, you are among them. If you're searching
for the most cost-effective form of promotion you will find '2Bucks'
an Ad™ is a good value for money. With '2Bucks'
An AD™, your ad will run in at least 6 different
ezines, and for less than you would pay for one advertisement in
most cases. Some groups contain more than 6 ezines. The price is
always $10.00 per group. More, if you order 3 or more groups, your
will get a bonus of one extra main group!
If you're looking for a low cost alternative for purchasing ezine
advertising, Ezine
Ads Market enables you to find ad space in targeted
ezines.
Pay-Per Programs
Pay-per programs include, pay-per-click, pay-per-lead and pay-per-sale.
Pay-per-click programs will enable you to advertise to your target
audience and only pay for results -- you pay a set amount for each
visitor that is sent to your website. The most popular pay-per-click
program is the pay-per-click Search Engines. You can learn more
about pay-per-click Search Engines here: http://www.payperclicksearchengines.com/.
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Pay-per-lead programs will enable you to only pay for leads. These
leads may be potential customers that fill out a registration form,
enter a sweepstakes, or download a free product trial.
Pay-per-sales programs are simply affiliate programs. You pay your
affiliates a set commission for each qualifying sale. You can find
a number of Pay-Per programs here: http://www.clickbank.com
Another form of a pay-per-click program is pay-per-click banner
ads. There are several companies online that will place your banner
within their network and charge you a set fee for each click through.
Here's a few to get you started: Value
Click, I-Clicks, PennyWeb
Opt-In Email Marketing
Another powerful advertising method is opt-in email marketing.
There are many Internet companies that will allow you to purchase
targeted lists of individuals who have chosen to receive commercial
email messages. Although this form of advertising can produce a
good response, it can be rather expensive. Make sure you have fully
tested your sales copy and have a good response rate prior to purchasing
this type of advertising. In addition, make sure you only deal with
a reputable company, as there is a very thin line between "opt-in"
and "spam." Some of these companies may use unethical
means of obtaining email addresses. The only company I can recommend
is PostMasterDirect.com.
Before purchasing any "major" advertising, make sure
you have fully tested your ad copy. Take your time and plan your
advertising carefully for the best results. Your success depends
upon it.
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About the Author: Shelley Lowery is the author
of Ebook Starter. A complete ebook design kit including over fifty
predesigned ebook templates and ebook covers. (http://www.web-source.net/ebookstarter.htm)
Shelley invites you to partner with her in her Ebook Starter
Affiliate program.
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