Pop-Under Windows - The Latest Pop-Window Trend
By Shelley Lowery
Although there has been a great deal of controversy over the use
of pop-up windows, the fact remains; pop-up windows are highly effective.
The latest pop-window trend to hit the Internet is the pop-under
window. Pop-under windows are less intrusive than the pop-up windows
and are believed to be even more effective.
If you spend any time surfing the Internet, then you've probably
encountered several examples of pop-under windows. A prime example
is X10.com's pop-under ads for their wireless video cameras. X10's
pop-under ads were popping up on prime media sites like MSN, the
N.Y. Times and Alta Vista. Their main advertising objective was
to increase their website traffic. And, they have done so with a
high rate of success.
Unlike pop-up windows that load over your web page, pop-under windows
quietly load under your web page. Your visitors probably won't even
see the pop-under window until they're finished at your site and
close the window.
The effectiveness of pop-under windows most likely stems from the
timing. When your visitor first enters your site, their mind is
on what lead them to your site to begin with. Pop-up windows will
most likely cause a higher percentage of your visitors to instantly
close your window before viewing its content. That's what makes
pop-under windows more effective -- your visitor is through visiting
your site and their mind is clearer. They will be much more likely
to take the time to look at your offer when they don't have another
objective on their mind.
Pop-windows provide Internet marketers with an effective alternative
to the declining effectiveness of banner ads. However, studies have
shown that most Internet users find these windows very intrusive.
How can you effectively use these windows without losing your visitors?
Below are a few guidelines to assist you.
1) Make sure that you don't use more
than one pop-window per page. If you've ever visited a website that
bombards you with pop-windows, then you know how irritating that
is. Sometimes it seems like each window you close launches two new
windows. This is a prime example of how NOT to use pop-windows.
Nothing will cause your visitor to leave more quickly.
2) Try to use a script that utilizes
cookies. This will enable you to decide how often your window should
appear instead of it continually launching each time the page is
entered.
3) Make
sure you always provide your visitors with an easy way to close
your window. Consider adding a button or link to the bottom of your
window to enable your visitors to instantly close it when they're
finished.
4) Make sure your window is large
enough to view your information. If your window is too small and
you have disabled the scrollbars, part of your message will not
be visible to your visitors.
Here are a few tips to help you increase your offer's response
rate:
- Use a powerful headline that demands attention
- Enlarge your headline's font size
- Include your offer's most important benefits within your headline
- Use incentives to increase your offer's response rate
- Keep your message short and to the point
- Ask your visitors to take action
If you're considering adding a pop-window to your site, please
do so with caution. The last thing you want to do is drive your
visitors away. If done correctly, pop-windows can be a very effective
marketing tool.
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About the Author: Shelley Lowery is the author
of Ebook Starter. A complete ebook design kit that takes you step
by step through designing, creating and marketing your own ebook.
Give your ebook a professional look in just a few simple steps with
over 100 ebook interface and cover templates. http://www.web-source.net/ebookstarter.htm
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