What do you know about your site visitors?
How can you market successfully when you do not know who is visiting
your site, how long they are staying, where they are going, or where
they came from?
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ClickTracks is a new way of seeing
website user behavior. ClickTracks graphically presents each
page of your site together with behavior patterns - where
people click, how long they stay, when they leave the site,
and much more.
Click
here for more info
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As we spoke in the previous articles it is important to build a
good site, optimize it and submit it to search engines, get traffic,
advertise etc etc. But is also very important to monitor your visitors
movements within a website. By knowing which parts of the website
are the most visited and where users stay longer you'll know what
content is more popular. It is like you are getting feedback from
your visitors. This can help you to improve your website more according
to your visitors preferences.
So how can you obtain this information about your visitors?
Some basic statistics are provided by your hosting company, but
usually this reports are not very informative and definitely not
enough to build your marketing strategy on them. You need to incorporate
your own website statistic management. It is not that difficult
as it sounds. There are many web based applications and scripts
that can help you with this. See for example ClickTracks
- offers a great way of understanding how visitors interact with
your website, whether ecommerce, content or intranet. It's unique
because it's visual and interactive, displaying information in context
with your site. It's powerful because it permits you to separate
your visitors into different groups and compare their behavior -
so you can see the effectiveness of a search engine or ad campaign,
for example.
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