How To Get Listed in Yahoo!
by: Willie Crawford
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Getting listed in Yahoo! (The Very Top Search Engine/Index) is
a lot like getting a date with the most beautiful girl in high school
- often all you have to do is ask PROPERLY. I can make that statement
because I have NEVER submitted a site to Yahoo! that wasn't listed.
I've read a lot about how difficult it is getting listed, and how
frustrating it is - so maybe I am just very lucky. Then again, if
you follow the same steps that have ALWAYS worked for me, there
is no reason to believe that they won't work for you too. So I wanted
to share with you in four short steps how to get listed.
The first step is ensuring your site
is READY. The staff at Yahoo! is very busy. A person has to physically
look over your site and decide if it's appropriate for the category
submitted and if it's worth listing. They get thousands of submissions
to review. So begin by putting yourself in the reviewer's shoes;
if you would be unimpressed by reviewing your site, then the reviewer
probably will be too. If that's the case, fix the problems with
your site before submitting it. The reviewers are humans - with
all the quirks that humans are subject to, and you must account
for that.
Site readiness means two major thing to me: (1) It contains sufficient
content worth listing and (2) It is complete enough that it contains
absolutely no dead links, and it can be easily navigated. Every
site should be under constant update - so that's not a real problem
- just leave off leave the unnecessary "under construction"
gifs.
Most people who visit the internet are looking for free information
on some topic - furnish this information and your site fills a need
and is therefore worth listing. My main site is a perfect example
of this. It contains articles on internet marketing by a variety
of diverse, experienced authors. A surfer gets a lot of very useful
CONTENT from visiting and therefore my site is "worth"
listing. I am constantly adding to this storehouse, so it is never
really complete, but it was ready for listing when first submitted.
Every link led to some real resource, and not a disappointing "file
not found."
After you know that your site is ready, step
two is simply submitting it properly. Using the Yahoo! search
box, find sites similar to yours. Click on the "suggest a site"
icon and suggest your site in the same category. Fill in all of
the fields completely and accurately. You're not going to fool the
reviewer and if you submit to the wrong category you annoy a very
busy reviewer - and guarantee that you won't be listed.
Step three is probably the hardest
- you wait. While some search engines list your site within days,
Yahoo! may take months. So after you know that you have properly
submitted your content rich, submission ready site in the proper
categories, you display a little patience.
But not too much patience; step 4 is
resubmitting. If your site isn't listed in about 6 weeks, resubmit.
Keep resubmitting until it is listed! That's partly how I can honestly
say that I have never submitted a site that wasn't listed - I am
very, very persistent. In marketing, whether on or offline, persistence
is the key. Sort of like asking that pretty girl out again - eventually
she would probably say "why not." While my main site at
http://www.williecrawford.com was listed the very first time it
was submitted, and shows up under "INTERNET MARKETING 101"
(with quotation marks) as the first listing, I have client sites
listed in Yahoo that I did have to submit several times - but they
all got listed.
It all boils down to realizing that of all the search engines and
indexes, Yahoo! generates the most hits. So it's definitely worth
the effort! You will not get listed if you don't submit your site,
and you probably won't get listed if you don't submit properly.
Do it right the first time and profit from this most cherished of
listings.
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About The Author: Willie Crawford is a marketing
consultant, promotion specialist and popular writer. His website
contains over 180 articles on internet marketing as well as a very
active discussion forum. Visit today and begin learning what really
DOES work in building your business http://www.williecrawford.com
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