None. WOW Brand does not lock you into contracts for processing or equipment. If you’re ever less than 100% satisfied, you can return the equipment and close your account at any time - no penalties, no hassle.
Most approvals are completed within an hour once we receive your application and supporting documents. After that, one of our technicians will contact you to schedule installation at a timethat works best for you.
Never. WOW Brand keeps your account fully PCI compliant at no cost to you, so you don’t have to worry about surprise fees.
At WOW, we keep it simple and profitable for you. Flat Rate Program – Just 2.65% on every card transaction with no annual, statement, or hidden fees. You only cover the equipment and software license cost.
Dual Pricing Program (Cash Discount) – This is our most powerful option. Instead of you paying card fees, customers choose between a cash price or a card price. The cash price total matches the pricing they’re used to, while the card price covers processing costs. That means you keep 100% of your sales—and we provide all hardware and software at no cost.
A surcharge adds an extra fee on top of card transactions. Dual pricing, on the other hand, gives customers two transparent options: pay the regular price with a card or receive a discount for paying with cash. Dual pricing is fully compliant with Visa/Mastercard rules, state and federal regulations.
Personal debit cards are planned for releaYou may qualify for a contract buyout or a “non-processing fee” reimbursement, depending on your transaction history. If you qualify, WOW Brand ensures you won’t pay out of pocket to switch. Simply share a copy of your current contract and the last six months of statements with your sales rep to review your options.se in Q1 2026. Stay tuned for updates.
Yes. You can move between flat rate pricing and dual pricing at any time. Our team will help adjust your account and settings with no penalties.
Of course. You can charge whatever price you want—and give any discount you want. We just help you do it in a way that wipes out your card costs and keeps customers smiling.


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